IRISH DISTILLERS

REDBREAST BIRD FEEDER

STRATEGY - BRAND IDENTITY - PACKAGING DESIGN - artwork

Redbreast Irish Whiskey in joint partnership with BirdLife International have launched a limited-edition copper whiskey casing that neatly transforms into a beautiful bird feeder. The intricately designed shell sits around a bottle of Redbreast 12-Year-Old, once removed from the bottle the casing acquires a second use and can be filled with bird feed and hung in the garden to keep our feathery friends fed as the weather gets colder, protecting common species from becoming endangered.

€15 for every limited-edition Redbreast 12 Year Old purchased will be donated to support Redbreast’s and BirdLife International’s joint mission to keep common birds common.