PERONI

AMBRA

-

STRATEGY - naming - BRAND IDENTITY - PACKAGING DESIGN - artwork

Peroni Ambra pairs the crisp & refreshing taste of Peroni Nastro Azzurro with the sharpness of Chinotto; a rare and authentically Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy. Inspired by the Italian ritual of the bitter aperitif, Peroni Ambra extends the Peroni brand into new territory for the first time since its creation in 1963.

Picture courtesy of  PERONI.