PERNOD RICARD

LILLET

BRAND IDENTITY - PACKAGING DESIGN - artwork - STRUCTURAL DESIGN

Nestled in Podensac near Bordeaux, Maison Lillet has been crafting its iconic French Apéritif since 1872, blending heritage with innovation.

The design celebrates Bordeaux’s architecture through refined glass details and an elegant label that honours Lillet’s legacy while placing it firmly in the contemporary apéritif world. The result is a striking, modern look that reflects Lillet’s signature lightness, freshness, and enduring style.